London in Prague

Fiona Blades in Prague

2012-01-17T13:48:00.000-08:00

The Prague side of London in Prague is really excited: Fiona Blades, the CEO of Mesh Planning will be our guest in the spring of 2012!

The TIP Interviews - Fiona Blades from Tuned In on Vimeo.

London in Prague 2012

2012-01-03T13:33:00.000-08:00

London in Prague is looking forward to 2012! We will invite a number of thinkers, entrepreneurs and creatives to share their ideas, provoke us and co-create new opportunities with us!

John Griffiths in Prague

2010-11-12T03:50:00.000-08:00

It is a great pleasure to welcome John Griffiths to London in Prague.

John has been planning on advertising for 25 years now, direct marketing for 17 years and integrated it all together with sales promotion, sponsorship, PR and latterly the web for the last 14.

John has been running Planning Above and Beyond since 2000 – a consultancy pushing the boundaries of research & planning. Clients include Cisco, Tesco and Intercontinental hotels. He also runs research training as a partner with Mike Imms, the AQR and the research component of the IE business school online MBA. Open source projects he has helped to initiate include the Research Liberation Front, Waggledancers and the Cloud of Knowing. From this last project came a paper called the Cloud of Knowing given at this year’s MRS conference which is currently shortlisted for Best New Thinking and Best New Paper. Its subject is the incorporation of online content within market research. John continues to work with his clients as a catalyser to ensure that research is more a movement than a product or a process.

Learn more about John Griffiths:

www.planningaboveandbeyond.com

www.paab.typepad.com

www.waggledancers.com

WORKSHOP DETAILS

Topic: Cloud of knowing: crowdsourcing as a planning tool

When: Tuesday November 30th (10 AM – 4 PM)

Where: Long Tale Café, Osadní 35, Prague 7

Workshop outline:

10.00 – 11.00

Overview of planning tools

11.00 - 12.30

Focus on insight generation techniques as core planning tool- learn how to generate customer insights, focusing on what we know about the customer but also deliberately focusing on whatwe DON’T KNOW, to bring up our unconscious and conscious assumptions

12.30-13.15

lunch

13.15-16.00

Communities of interpretation- learn how to put crowdsourcing into practice by employing groups and communities to interpret vast amount of freely available data on the Internet

Work on a real case online in smaller groups in order for the participants to quickly adopt the tool and use it in their business practice

Register here.

For more information write to info@londynvpraze.com, or call +420 774 878 771.

Neil Perking o komunitách

2010-05-06T15:25:00.001-07:00

Neil Perkin o komunitách

příspěvek od Martina Šlechty
V pátek jsme v rámci seriálu workshopů Londýn v Praze přivítali v Long Tale Café Neila Perkina. Neil se dlouhodobě zabývá sociálními médii a jejich využitím v marketingu a tímto tématem tak logicky navázal na předešlé semináře.

Velmi dobře se mu daří shrnout současný vývoj a směřování jak práce s internetem, tak i marketingu celkově. Celou páteční prezentaci dává k dispozici a sám se tak stává dobrým příkladem pro tyto nadcházející trendy, o kterých mluví.

Neil Perkin for London in Prague
View more presentations from Perfect Crowd.

Neil říká, “v minulosti byl člověk tím, co měl; dnes je tím, o co se podělí s ostatními.” Časy, kdy si společnosti pečlivě střežily vše, co měly, jsou pryč. Neil a jemu podobní své myšlenky volně sdílí (přestože by z nich mohli mít balík), a díky tomu získávají daleko více, než kdyby si je nechali pro sebe a pár vyvolených.

Z pohledu firmy se tedy dnes principy komunikace převrací úplně naruby. Během posledních 50 let jsme (asi kvůli fascinaci televizí) zapomněli, v čem jsou lidé skutečně dobří – v socializování – a až dnes díky mediální decentralizaci, kterou internet přinesl, si všímáme, jaký význam sociální faktor má. “Pro lidi je zkrátka zábavnější, když se můžou zapojit s ostatními,” říká Neil.

Úlohou značky už není jen vypustit do světa informace a očekávat od lidí pozornost, ale vedle obsahu nabídnout také nástroje, díky kterým budou moci lidé sami přijít s obsahem, a také vzájemně komunikovat mezi sebou. Grant MacCraken, profesor na MIT, dokonce navrhuje dívat se na člověka jako na “multipliera”, místo “consumera”. To by podle něj “nás marketéry povzbudilo k tomu, abychom povzbuzovali lidi k dotváření značky (výrobku atd.) podle jejich vlastního pohledu.” Tomuto přístupu dává velmi konkrétní rysy J ohn Kearon, host předešlého Londýnu v Praze. “Lidé totiž chtějí mít vztah se značkou, který pro ně něco znamená,” říká.

Kouzelné slovo "komunita"

Neilova prezentace ale hlavně směřovala k pochopení komunit, co znamenají a jak s nimi pracovat. Vedení komunity je podle něj jako řídit vesnici. Ve skutečnosti ji nemůžete řídit, ale spíše přicházet se způsoby, jak jejím členům pomoci dostat se tam, kam směřují.

Narazil zde na jednu důležitou věc, a sice že je (nejen) v komunitách potřeba naslouchat. “Je to jako když přijdete do baru, začnete se s někým bavit a v půlce jeho řeči se beze slova otočíte a odejdete. To je hrubé,” říká. Může to znít jako samozřejmost, ale mám pocit, že poslední dobou jsou třeba na Facebooku všechny možné značky. Kolik z nich tam ale přišlo, protože se prostě chtěly bavit s lidmi, a kolik jich tam je, protože tam jsou teď všichni, a “je to zadarmo”? Snad je to proto, že mnohé firmy jsou z nástrojů webu 1.0 zvyklé sledovat krátkodobé ukazatele. Narozdíl od nich ale “je těžké měřit nějaké efekty plynoucí ze vztahu s lidmi po třech měsících,” říká Neil.

via perfectcrowd.cz

Posted via web from Jaroslav Cír

John Griffiths Show - ResearchTalk

2010-04-25T07:33:00.001-07:00

Episode 3: Not even the volcanic ash could delay this episode, a clientside special in which two former senior clientside insights folks dish the dirt on agencies (well, sort of!).

We’re pleased to welcome Lisa Ohlin who recently headed up the global insights function at Cadbury, famous for its Gorilla campaign. A campaign that, interestingly, tested poorly in research but was greenlit nonetheless (something we discuss).

And then there’s Jaroslav Cir, a former key insights player in the Rexona (deodorants) division of Unilever. He became well known for favouring non-traditional methods and approaches, and the agencies that espoused them. Techniques such as semiotics, crowd sourcing and co-creation. He recently left the UK for his native Czech Republic, opening a research agency in a Prague cafe.

We chat about…

Agency biz dev approaches they liked/didn’t like.

Why larger agencies are a turn-off.

Whether their views have changed in the switch to agency-side.

Allowing new suppliers not already onto the supplier long list.

Why Cadbury allowed the Gorilla ad. to run against negative research feedback.

What research needs to be to support both emotional (intuition) and rational (hard data) decision-making.

Whether FMCG companies are getting more comfortable with social media – the Wispa example.

Activating research clientside – the Bournvita battle plan.

Getting clients away from their desks and in front of people (consumers) – focus groups in a cafe.

Lisa Ohlin, Royal Mail
Jaroslav Cir, Perfect Crowd

John Griffiths, Planning Above and Beyond, Could of Knowing, @johngriffiths7

Groove on.

1 minute TEASER [1:19m]: Hide Player | Kevin Macleod.

References: Greg Rowland, John Kearon, Research International (RI), John Pawle, QiQ International, Conquest Research

via researchtalk.co.uk

Posted via web from Jaroslav Cír

Neil Perkin: Whats Next In Media

2010-04-20T12:43:00.001-07:00

via slideshare.net

Neilova prezentace o trendech v médiích i o komunitách, které lze jen těžko uměle vytvářet - spíš jde o to najít danou komunitu a najít i to zajímavé, kolem čeho komunita vznikla. A stát se - jako značka nebo organizace - pro takovou komunitu užitečným.

S Neilem se setkáme 30.4. v Long Tale Café (www.longtalecafe.cz).

Workshop se bude skládat ze dvou bloků:

10.00 – 12.00 Prezentace
- Všichni jsme tvůrci obsahu - my a hlavně naši zákazníci!
- Příležitosti a nástrahy nelineárního a propleteného světa
networkingu
- Hledání rovnováhy mezi značkou a jejím publikem
- Jak využití komunit ve prospěch značek
- Efektivní budování komunit a práce s komunitou

(přestávka na oběd)

13.00 – 15.00
- Praktické cvičení ve skupinách - jak efektivně vybudovat
komunitu v praxi

Kapacita workshopu je 25 míst. V tuhle chvíli máme obsazeno asi 20 míst.

Link na registrace je zde:
http://registrace.londynvpraze.cz/

Posted via web from Perfect Crowd

Neil Perkin in Prague

2010-04-19T11:53:00.000-07:00

It will be a great pleasure to welcome Neil Perkin in Prague at the end of April.

Neil Perkin is a renowned strategic planner, writer, blogger and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

Neil has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity Neil ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil has been active in the social media space for a number of years and his blog, ‘Only Dead Fish’, is one of the most popular and authoritative media and marketing blogs in the UK, as ranked by Advertising Age. He is a writer, commentator and a regular keynote speaker on content strategy, emerging media, digital commercial strategy and social technologies, a contributing author to “The Age of Conversation”, a collaborative book published by the top global marketing bloggers. Neil has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Neil Perkin will join us for London in Prague workshop to share his experience in effective community building on Friday, April 30th.

His workshop will take place at Long Tale Café, Osadní 35, Prague 7. We will start at 10am and we aim to finish at 3pm.

The agenda of the workshop is as follows:

10am - noon

Everyone's a content producer: individuals, brands, advertisers, your audience
In a non-linear, networked world the rules around content have changed for good
The value equation between a brand and it's audience now reflects this new reality
Smart brands understand how community works, how it can benefit their business, and look to build community around what they do
This requires them to undo a lot of what they think they know, and change the way they work
Effective community building isn't easy - this session helps you to identify and avoid the many pitfalls that some brands are already falling foul of

break for lunch

1 pm - 3 pm

Group exercise - effective community building in practice

If you want to know more or would like to register please fill in the registration form: http://registrace.londynvpraze.cz/

Feel free to contact us on info@londynvpraze.cz or call us at +420 774 878 771.

Looking forward to seeing you in Long Tale Café (Osadní 35, Praha 7) on April 30th!

The Brain Tap Series: Interview 17 – Neil Perkin « One Size Fits One

2010-04-10T12:19:00.001-07:00

It’s high time I dusted the cobwebs off the interview series. Who better to do that with than Neil Perkin? Famously of the dodgy goatee (I didn’t say that, he did!), Neil was the Director of Marketing & Strategy at IPC Media till a couple of weeks ago. Here’s what he has to say about media, Pingu and then some:

1. What is the most interesting job you’ve ever held and what lessons did you learn from it?

I should probably say my role at IPC Media where I was for a number of years and from which I continually learnt, but I’ve just left to set up my own business so I have a feeling that my learning curve in the short to medium-term future will be even steeper. Oh, and I once had a job in the cassette department of Tower Records (that shows my age) where I learned that Prince is even smaller in real life than you expect him to be.

2. Name one creative project or idea that made you wish you’d thought of it.

Not one creative project, but more a revolutionary funding platform for many. Kickstarter crowdsources micro-funding for “artists, designers, filmmakers, musicians, journalists, inventors, and explorers”. Like Kiva, it’s the human stories that make it so compelling. Platforms to connect people like this are what the web was made for.

3. Name one site or service that you’d invest in if you were a venture capitalist.

I’ve been mildly obsessing about Local Motors (I wrote about them here http://bit.ly/7v8eBq), the ‘next generation’ US car company that use designs crowdsourced from a community of thousands of passionate advocates to build genuinely different cars which can be sold and serviced through a network local units. It turns the high cost, lengthy design process and the highly centralized manufacturing model of traditional car production completely on its head. And that’s why I like it.

4. Name your favourite fictional character and an existing gadget or service they’d find useful.

Slightly off brief but my youngest daughter was once really into Pingu – now there’s a penguin that could seriously benefit from Google Translate.

(Anjali’s note: LOL!)

5. Do you think that for brands to reach out to a young consumer base, it has to have a digital component?

Absolutely not. There are so many options that I don’t think any medium is an absolute must for reaching any audience. Having said that, digital is clearly embedded in young people’s lives and an excellent medium for reaching them and for amplifying and spreading strong ideas. The Coke Happiness Machine is a good recent example of that.

6. What are your main hobbies and how do they influence your work?

Last year I ran my first marathon and I’m doing the Virgin London Marathon this year. Distance running is quite a zen thing to do. When you’re out on a good long run, it’s good thinking time. So you often come up with good ideas. As long as you’re then not too knackered to do anything about them.

7. Who’d be the best person to play you in a movie about your life?

Anyone with a dodgy goatee. If not, there’s always Pingu.

—————

Thanks, Neil!

Possibly related posts: (automatically generated)
Martin Cole
Branding
Neil Sedaka is 71 today
What I Love About Life

Filed under: Brain Tap Series , Coke, kickstarter, neil perkin, pingu

via anjalir.wordpress.com

Posted via web from Jaroslav Cír

Consumer Culture / between aesthetics, social distinction and ecological activism

2010-03-31T14:55:00.001-07:00

Consumer Culture

March 5th, 2010 • Nezařazené • Comments Off

Consumer Culture: between aesthetics, social distinction and ecological activism

October 7-9, 2010

Art Centre of Palacký University, Olomouc, Czech Republic

In the Czech Republic the theory of consumer culture has not been discussed adequately and systematically on the academic level. Consumer culture has been researched mainly in the commercial sector which has focused on problems related to the successful sale of products or services. The aim of this international conference is to examine and outline the main problems and topics concerning the complex and controversial phenomenon of consumer culture. The thematic framework of the conference will include not only inquiry into the symbolic dimension of consumer culture, its aesthetic aspects and its impact on individual lifestyles, but also the broader social context of production and reception of consumer culture and its social, economic and environmental consequences.

The conference will be an open meeting of Europe’s leading experts with diverse disciplinary background (sociology, philosophy, psychology, cultural anthropology, ecology, economics, cultural studies, media studies, art history, aesthetics, communication studies, etc.) and representatives from the business world who are involved in production, innovation or research of consumer culture, as well as students and others who are interested in these issues and want to share their thoughts and insights. The conference intends to initiate a dialogue and to facilitate the transfer of current knowledge between the academic (social sciences and humanities) and the application sphere. The additional intention of the conference is to support the concept of science as an open critical discourse, as well as the creation of a counterbalance to the so called shadow science (i.e. the privatization of knowledge of consumer culture and society within the commercial sector).

via oltk.upol.cz

Posted via web from Jaroslav Cír

John Kearon in Prague

2009-10-19T14:46:00.000-07:00

It is a great pleasure to welcome John Kearon (back) to London in Prague.

John is the Founder, CEO & Chief Juicer of BrainJuicer Europe's leading online research agency. John was Ernst & Young's 'Entrepreneur of the Year 2005' and the company's innovative approach to research has garnered a number of awards including 'The Most Innovative Use of IT' and 'Service Business of the Year'.

Most important of all, John is passionate about innovation - innovation of marketing and market research techniques.

The workshop with John will take place on 10th of November at Long Tale Café, Osadní 35, Praha 7. We will start at 10am and we aim to finish at 3pm.

This is the agenda:

The future of online research, moving beyond "fast and cheap" (10-11am)
Finding and engaging the creative consumers (co-creation and crowdsourcing) (11-12.00pm)
Building communities of interest (12.00-1pm)
Lunch 1.00-1.30pm
Moving from "me" to "we" research - mass ethnography (1.30-2.00pm)
Group excersise: creating real case in Czech Republic where we put to practice the principles of co-creation, crowdsourcing and "we research". We will select 1 or 2 cases at the end and we will put make them happen!

Looking forward to see you in Long Tale Café on the 1oth of November!

If you want to know more or would like to register please fill in the registration form: http://www.londynvpraze.cz/registrace/lip/

And feel free to write to us on info@londynvpraze.cz or call us at +420 773 552 225.

Teresa Alpert v Praze

2009-09-13T16:25:00.001-07:00

John Kearon: From Me to We Research

2009-09-13T16:11:00.001-07:00

via researchtalk.co.uk

John Kearon (one of the Londoners in Prague on "From Me to We Research"

Posted via web from londoninprague's posterous

Branding and Marketing Yourself: Lesson from the Big Boys

2009-05-30T09:24:00.000-07:00

It is a great pleasure to welcome Teresa Alpert to London in Prague! Teresa is one of the most gifted strategic planners I have ever worked with.

Teresa knows a lot about marketing and branding - she has given direction to many iconic global brands. And she is not only a great planner. She is a person with a very warm heart - she sees things from the point of view of the "ordinary" people whom the brands are sold - and these people are mainly women. Teresa passionately believes that there should be better advertising for women but also that women should get their fair share in business.

She had this great idea for London in Prague: to take the lessons from the big boys (from all the corporate board rooms and from the smartest brains in marketing and advertising) and giving it out to women who are running their small businesses - in Prague and later on in Russia, Indonesia...everywhere. Giving it out to women so women can market and brand their services (and themselves) better and compete more in the market place.

Here is more about the workshop with Teresa that will happen on the 3rd of July in Long Tale Café, Prague:

The audience: Women, entrepreneurs, students of Business or Communications, people who have their own small business, people who are thinking about starting their own business — or anyone else who is interested!

The content/presentation:
Rules of the Road for Branding and Marketing Yourself, Your Product, Your Service
Who Are You?
What Do You Stand For?
Who Are You Trying To Attract?
How Will You Reach Them?
Tried and true principles of branding demonstrated through examples from successful brands

Audience participation: creation of branding, working on "real cases".

And here is more about Teresa. In Teresa's own words:

Teresa Alpert

Fresh out of University, Teresa taught emotionally challenged teens and adults for six years –-- experience that has proven invaluable in the business world.

She left the classroom to work at AT&T where her short attention span came in handy. Over ten years she engineered computer systems, managed a billion dollar budget, launched a communications service that pre-dated the Internet and led strategic planning for future technologies.

Shrink-wrapping herself as a consummate communicator and technology expert, she left the client side for McCann Erickson and discovered that advertising really is rocket science.

Teresa is a brand lover and has had the privilege of working at some great agencies (DDB, Ogilvy) on some wonderful brands (IBM, iVillage, Compaq). Her current love affair (Director of Planning & Strategy for Lowe Worldwide in London) is targeting women for some of Unilever’s most important brands.

Teresa believes inspiration and insight can be found just about anywhere except a focus group facility. Just ask a great big juicy question and listen -- to leading edge kids, dreamers and schemers, social networkers and your mom -- because they will lead you to undeniable brand truths, business imperatives, great creative fodder, hidden needs, red hot emotions, and loads of other irresistible stuff.

Mark Earls in Prague

2009-05-16T14:23:00.000-07:00

We are delighted to welcome Mark Earls back to Prague. This time for a workshop that will give the participants practical tips as to utilizing the principles of social influence.

Here is what Mark says about the workshop in Prague: "Nowadays, marketers are looking at different forms of social influence as the central means to shape consumer behaviour - from word of mouth to social media, "Social" is big. However, our ideas about how social influence works often turn out to be wrong. This seminar will try to sort fact from fiction and demonstrate what social influence feels like."

The workshop with Mark is scheduled for 1st of June - in Long Tale Café, Holešovice.

London in Prague: 10 days after the workshop on semiotics with Ginny Valentine

2009-03-30T04:22:00.000-07:00

We had a great workshop with Virginia Valentine on the 19th of March in Long Tale Café (and in Galery Třeštík). Semiotics is not an easy discipline and it takes a somebody such as Ginny - real expert in semiotics and also a wise person who understands people - to make semiotics accessible. Ginny has been extremely open - she let us right in the semiotic kitchen which is a brave thing to do.

From the start, Ginny was clear with us as to what we would explore: she has made a division between the semiotics theory (not to be explored at the workshop) and the practice of semiotics in the fields of marketing, advertising and market research - and it was this part that we have concentrated on during the workshop. This approach was refreshingly different from the usual academic teaching of semiotics in this part of the world - too much theory and too little practice.

During the day with Ginny, we have explored and got our hands on number of practical and helpful practices for semiotic analysis - we learned about how meaning is constructed in any form of communication - ads, packs, products.

Many of us had already intuitively used parts of some of the techniques that we have explored (e.g. the paradox principle) and Ginny has provided us with a great framework and discipline with which we could make our intuition much stronger.

The workshop was a success also because of the participants - they were truly interested in the subject and did great job at the excersises. Thanks!

The Other Half of The Equation: with Virginia Valentine

2009-02-21T13:23:00.000-08:00

London in Prague is extremely pleased to welcome Virginia Valentine to Prague! Virginia Valentine pioneered the use of semiotics in UK market research. She is a fellow of the Market Research Society a multi-award winner and speaker at conferences worldwide. Virginia will lead us through a one day workshop on semiotics (19th of March 2009)

Consumer research explores and uncovers consumer insights: beliefs, feelings, needstates, brand relationships. But that is only half the story. Semiotics delivers the other half of the equation: essential insights about the cultural forces that drive these deep feelings – and how they are communicated through marketing messages. Perfect Crowd’s Semiotic Workshop shows you how the cultural other half works. How you can access the power of semiotics to decode brand messages - and then recode them in line with key cultural changes and consumer drives

WHAT YOU’LL LEARN (the Agenda)

The 6 fundamental Techniques of semiotic analysis

sign decoding)
context interrogation
metaphor mining
code evolution tracking
narrative analysis
myth-making

WHAT YOU’LL SEE UNDER THE SEMIOTIC MICOSCOPE

The ‘hidden image’ of the consumer’
Buried myths that connect with deep unconscious beliefs
New emergent codes just coming over the future horizon

WHEN? 19th of March 2009

WHERE? Long Tale Café, Osadní 35 www.longtalecafe.cz

HOW TO REGISTER? Write to info@londynvpraze.cz

2007 conference - on film

2009-01-15T06:43:00.001-08:00

Still looking back: Greg's and John's presentations, 2007

2009-01-03T14:47:00.000-08:00

Here are Greg Rowland's and John Kearon's presentation from the 2007 conference:

Greg Rowland Semiotics London in Prague 2007

View SlideShare presentation or Upload your own. (tags: perfectcrowd londoninprague)

John Kearon Creative Consumers London in Prague 2007

View SlideShare presentation or Upload your own. (tags: johnkearon londoninprague)

Looking back: London in Prague, 2007

2009-01-01T14:32:00.001-08:00

This blog is a new home for London in Prague and place where we would like to keep the history of London in Prague...Here is a post written in 2007 about the 4 great speakers at the London in Prague 1st conference:

"It doesn't matter how exciting a new technology is if it has no human relevance. And it is human relevance and appeal to our senses that distinguishes a winning product," says Richard Seymour and it is hard to add anything to that.

Greg Rowland's work has been a great source of inspiration for me. Encountering with Greg and semiotics was a bit shocking at first to the Eastern European and researcher in me. The Eastern European part of me, conditioned to believe that there are ideas and ideals set in stone and that "eternal truths" awaits to be discovered. The researcher in me was taught to believe that if you drill deep enough into the minds of people you will eventually discover the "truth". Semiotics helped me to see people and brands interacting in a way that is fluid, ever-changing and much more colorful and inspiring than the descriptions provided by traditional market research. This clip shows Greg Rowland exploring the world of "feminine intensity ":

John Kearon is a true innovator who re-defined the way in which online market research is conducted. Instead of taking the "pen and paper" questionnaires and throwing them on the internet, John approached online research using the nature of the internet as a medium for a different kind of interaction. The surveys that John designs are engaging and interactive, enabling the respondents to tag each other's answers, long before "delicious" was came about...

Matt Hart's role is crucial in the innovation process. Matt leads teams to use raw materials - what we might call ‘sophisticated observations’ (generated by semiotics, ethnography or online research) - and trawl for productive insight, and then use this insight as a inspiration for creative ideas. The film here was created to support Matt's TV show called "Sick Day". Matt uses the same principles he uses with people on the show that he does with companies. He forces us to think out of the box to a point when one starts to worry where it is all leading. But he brings us back, in surprising and elegant way, to the box - to the category, the brand and the business.

Matt Hart on "joining the conversation"

2008-12-19T14:37:00.000-08:00

Here is a reflection by Matt Hart on this year "join the conversation" London in Prague conference (Matt did a great job facilitating the conference and workshop). Matt says on his blog:

so went the name of our conference - under the banner of ‘london in prague’, taking the innovation expertise of london on the road. this year we wanted more of a ‘workshop’ approach; a morning of insight from our invited speakers and then an afternoon of creative inspiration - using the 2.0 insights and generating ideas against the working brief of ‘water conservation’ in czech. even tho it was a big blue sky challenge, the teams did a great job applying the stimulus. we’re loading the ideas onto the site & 1 specific idea is being developed further to be launched. brilliant.

ps points for counting how many times I say ‘inspiring’