30. 5. 2009

Branding and Marketing Yourself: Lesson from the Big Boys

It is a great pleasure to welcome Teresa Alpert to London in Prague! Teresa is one of the most gifted strategic planners I have ever worked with.

Teresa knows a lot about marketing and branding - she has given direction to many iconic global brands. And she is not only a great planner. She is a person with a very warm heart - she sees things from the point of view of the "ordinary" people whom the brands are sold - and these people are mainly women. Teresa passionately believes that there should be better advertising for women but also that women should get their fair share in business.

She had this great idea for London in Prague: to take the lessons from the big boys (from all the corporate board rooms and from the smartest brains in marketing and advertising) and giving it out to women who are running their small businesses - in Prague and later on in Russia, Indonesia...everywhere. Giving it out to women so women can market and brand their services (and themselves) better and compete more in the market place.

Here is more about the workshop with Teresa that will happen on the 3rd of July in
Long Tale Café, Prague:

The audience: Women, entrepreneurs, students of Business or Communications, people who have their own small business, people who are thinking about starting their own business — or anyone else who is interested!

The content/presentation:
Rules of the Road for Branding and Marketing Yourself, Your Product, Your Service
Who Are You?
What Do You Stand For?
Who Are You Trying To Attract?
How Will You Reach Them?
Tried and true principles of branding demonstrated through examples from successful brands

Audience participation
: creation of branding, working on "real cases".

And here is more about Teresa. In Teresa's own words:

Teresa Alpert

Fresh out of University, Teresa taught emotionally challenged teens and adults for six years –-- experience that has proven invaluable in the business world.

She left the classroom to work at AT&T where her short attention span came in handy. Over ten years she engineered computer systems, managed a billion dollar budget, launched a communications service that pre-dated the Internet and led strategic planning for future technologies.

Shrink-wrapping herself as a consummate communicator and technology expert, she left the client side for McCann Erickson and discovered that advertising really is rocket science.

Teresa is a brand lover and has had the privilege of working at some great agencies (DDB, Ogilvy) on some wonderful brands (IBM, iVillage, Compaq). Her current love affair (Director of Planning & Strategy for Lowe Worldwide in London) is targeting women for some of Unilever’s most important brands.

Teresa believes inspiration and insight can be found just about anywhere except a focus group facility. Just ask a great big juicy question and listen -- to leading edge kids, dreamers and schemers, social networkers and your mom -- because they will lead you to undeniable brand truths, business imperatives, great creative fodder, hidden needs, red hot emotions, and loads of other irresistible stuff.

16. 5. 2009

Mark Earls in Prague

We are delighted to welcome Mark Earls back to Prague. This time for a workshop that will give the participants practical tips as to utilizing the principles of social influence.

Here is what Mark says about the workshop in Prague: "Nowadays, marketers are looking at different forms of social influence as the central means to shape consumer behaviour - from word of mouth to social media, "Social" is big. However, our ideas about how social influence works often turn out to be wrong. This seminar will try to sort fact from fiction and demonstrate what social influence feels like."

The workshop with Mark is scheduled for 1st of June - in Long Tale Café, Holešovice.