It is a great pleasure to welcome John Kearon (back) to London in Prague.
John is the Founder, CEO & Chief Juicer of BrainJuicer Europe's leading online research agency. John was Ernst & Young's 'Entrepreneur of the Year 2005' and the company's innovative approach to research has garnered a number of awards including 'The Most Innovative Use of IT' and 'Service Business of the Year'.
Most important of all, John is passionate about innovation - innovation of marketing and market research techniques.
The workshop with John will take place on 10th of November at Long Tale Café, Osadní 35, Praha 7. We will start at 10am and we aim to finish at 3pm.
This is the agenda:
- The future of online research, moving beyond "fast and cheap" (10-11am)
- Finding and engaging the creative consumers (co-creation and crowdsourcing) (11-12.00pm)
- Building communities of interest (12.00-1pm)
- Lunch 1.00-1.30pm
- Moving from "me" to "we" research - mass ethnography (1.30-2.00pm)
- Group excersise: creating real case in Czech Republic where we put to practice the principles of co-creation, crowdsourcing and "we research". We will select 1 or 2 cases at the end and we will put make them happen!
Looking forward to see you in Long Tale Café on the 1oth of November!
If you want to know more or would like to register please fill in the registration form: http://www.londynvpraze.cz/registrace/lip/
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