It is a great pleasure to welcome Fiona Blades to Prague - Fiona will join us for a workshop on "Tracking real consumer experiences" on the 5th of April in Prague.
Fiona is an experienced planner and researcher. Following a career as a Marketing Manager for Spillers Foods and as an Advertising Planning Director, Fiona set up MESH Planning in 2006 to create a new real-time research approach to evaluate every touchpoint from TV advertising to In Store to Word of Mouth.
This award-winning approach to tracking experiences, resulted in Media Week listing MESH in ‘10 to watch, the new Facebooks’ and was described by industry insiders as ‘Millward Brown orthodoxy-busting’. Fiona has been listed in the entrepreneurs section of Research magazine’s 50 Faces to Watch in 2007, and sits on the Cranfield School of Management MSc Advisory Board and Hackney and City Carers Partnership Board.
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