Here is a reflection by Matt Hart on this year "join the conversation" London in Prague conference (Matt did a great job facilitating the conference and workshop). Matt says on his blog:
so went the name of our conference - under the banner of ‘london in prague’, taking the innovation expertise of london on the road. this year we wanted more of a ‘workshop’ approach; a morning of insight from our invited speakers and then an afternoon of creative inspiration - using the 2.0 insights and generating ideas against the working brief of ‘water conservation’ in czech. even tho it was a big blue sky challenge, the teams did a great job applying the stimulus. we’re loading the ideas onto the site & 1 specific idea is being developed further to be launched. brilliant.
ps points for counting how many times I say ‘inspiring’
Branding vs. meaning
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